Strategic Tourism for Areas and Regions
AN INDUSTRY-LED REGIONAL TOURISM DEVELOPMENT PLANNING PROCESS TO HELP GROW THE TOURISM ECONOMY IN THE ANNAPOLIS VALLEY
We are pleased to announce the launch of Tourism Atlantic’s (ACOA) Strategic Tourism for Areas and Regions (STAR) program for the Annapolis Valley region. With the help of Richard Innes, our tourism consultant, STAR will assist the Region in becoming a sustainable tourism destination through strategic, collaborative, community-based tourism development.
The program is based on strategic and collaborative destination development encouraging active participation from the tourism industry, local organizations, governments, communities and residents.
Public information sessions were held throughout the region in December, 2021. Participants were given the opportunity to provide input and ask questions about the program. You can view the presentation here.
Richard was back in the region in April for Visioning and Idea Generation Sessions. Over 100 people provided feedback that will help to shape the Regional Tourism Strategy.
Meet our consultant – Richard Innes
Richard is a marketing specialist with 32 years of experience and a background steeped in tourism. He has held senior roles in national and international advertising agencies, managing assignments for some of Canada’s largest advertisers.
As an experienced tourism industry strategist, he blends the creativity of his marketing background with the discipline of visitor-centric tourism strategy development. He excels in working in multi-stakeholder environments and relishes opportunities to work with tourism owner-operators. As an accomplished facilitator, he can rally tourism stakeholders in collaborative dialogue that generates relevant and realistic business solutions to increase the visitor economy.
In 2000, Richard established Brain Trust, and over the past 21 years, his firm has earned the opportunity to work on tourism-related assignments at the national, provincial, regional and local levels. In 2012, Richard was awarded the Queen’s Jubilee Medal for his service to Canada’s tourism industry.
“I am thrilled to be working with the Annapolis Valley tourism industry. The STAR process represents an opportunity for tourism stakeholders to come together to identify a series of relevant and realistic strategies to enhance competitiveness and demand.
As the global tourism sector rebounds, there is no better time than now for tourism operators in the valley to embark on this exciting destination development journey.
I maintain that a collection of bright minds properly stimulated will produce the ideas we are looking for and some we never expected.”
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